What leaders have in common is that each really knows their strengths, has developed their strengths, and can call on the right strength at the right time.

- Donald Clifton
Untitled design (28)


Poets, engineers, designers, physicists… At first glance these seemingly disparate groups have little in common. But, having worked in both the creative and STEMM fields over the past 15 years, I have experienced the parallels in their processes, challenges and the way they achieve success. Artists and scientists have more in common than you’d think.

As a Gallup-certified Strengths coach, I help research and engineering organisations improve employee engagement and performance outcomes by creating a Strengths-based culture that leverages individuals’ natural talents. I also coach solo creatives who wish to leverage their Strengths to develop thriving artistic practices while balancing these  with everyday commitments.


for organisations?

Creating a culture where people want to work, feel fulfilled and can realize their full potential doesn't happen by accident. High performing organisations start with the right culture, and the right culture starts with CliftonStrengths.

Organizations with strengths-based cultures succeed because they engage their employees, select managers who coach their employees to bring their best selves to work, and provide an exceptional employee experience.

It's not surprising that organizations with strengths-based cultures experience higher employee engagement, retention, productivity and performance. Because when you get the best out of your people, you get the best out of your business.

Untitled design (29)
29% Increased Profit
19% Increased sales
72% lower attrition


for individuals?

Blocked? Burned out? Struggling to balance your creative practice with your family and day job? Wanting to transition to full time artist/author/entrepreneur but hitting a wall?

By understanding your natural Strengths and leaning into them, you can discover what it is that makes you brilliant and then apply that to your creative process, marketing, business development, and even your relationships. This is not one-size-fits all advice; it’s specifically tailored to your natural talents.

Aligning your goals, activities and talents can lead to less time creatively blocked, higher productivity and help you avoid the burnout that so often comes when operating in creative industries.

Untitled design (32)


I provide Strengths-based services tailored to your needs or that of your organisation. These include individual and small group coaching, Strengths workshops for 10 - 200 people, and in-person and online options.  

Untitled design (27)
enterprise coaching
Untitled design (26)
One-on-one & Group coaching for creatives & entrepreneurs
Untitled design (24)
strengths workshops FOR BUSINESSES & CREATIVES


Samara has been fantastic in helping me reveal my personal Strengths. By leveraging these Strengths, she has guided me through understanding and realising my greatest potential in whatever that I choose to do.

NEUTON LI Physicist

Samara really focused on me as an individual, and identified my strengths and weaknesses almost instantly. Our sessions helped me significantly improve my leadership skills. I highly recomended as a coach regardless of where you are in your career journey.

Igor Aharonovich

I’ve always believed I needed to have different strengths in order to achieve my goals. However, Samara has showed me the ways in which I can achieve all my goals with the strengths that I already possess, without making myself into someone I’m not.

Justine Lewis
Justine lewis Author

Samara's coaching has been transformative. She expertly illuminated my strengths, creating a safe space for exploration and providing valuable insights. Her stories and examples were eye-opening, making our sessions the best investment in personal development I've made in a long time. 

wendy lee
WENDY LEE Engineer

As an intuitive writer, I’d thought my process was flawed and inadequate for the longest time. Samara changed all that. She has helped me understand my Strengths, and with that, be kinder to myself about traits I’d always thought I needed to change or suppress. She knows how creative people tick, and has given me concrete action points that have made a real difference in both my day-to-day author routine, and in the big picture of my author life.

Meg Chronis

Samara is a highly insightful, engaging and motivating coach. Samara's gentle guidance and practical advice have helped me overcome blocks in my writing and clarified the next steps in my author career. I highly recommend her to anyone seeking professional, impartial and strategic support to enhance their career performance.

Megan Mayfair